We launched the Ads center – a single place for launching and analyzing all your ads. It includes the launch and management of advertisements in social media, Google, Bing and advanced analytics of advertising campaigns, ads and keywords. This will help you to increase the effectiveness of your advertising. In another words, it’s like having a whole marketing department in just one advertising cabinet☺
The new interface flexibly adapts to your goals.
Now you can independently control which measurable to track - add, remove and swap them with just a couple of clicks! Compare campaigns and ads on 10 parameters: clicks, impressions, engagement, cost per click, click through rate, cost per acquisition, reactions to posts, likes, shares and spend.
Ad Groups, Advertisements, Keywords and Search Terms levels
Your ability to analyze your advertising is now 4-5 times wider! By analyzing every component of your advertisement from a single cabinet, you will be able to eliminate less effective options and customize future campaigns with higher quality and get better results with less costs.
Audience analysis - data on gender, age and region of users
All data about the users interacting with your ad is presented in the form of visual graphs inside the advertising center. Analyzing this data will help you improve advertising and adjust your business strategy not just online but offline too!
Tag cloud - a visual image reflecting the popularity of keywords
Suitable for search ads - The tag cloud shows which keyword brought you the greatest result for the selected measurable. The larger the keyword, the more impressions/clicks it brought you. You can now analyze search campaigns with just one look at the screen!
Detailed tips for all parameters, graphs and main sections
To find out more about a particular parameter, just hover over its name! Read tips, compare campaigns by different parameters — this will help you analyze campaigns just as well as any professional marketer!
If you need help or advice about launching advertisements, please let us know support@solomoto.com.