In the words of the famous Coca-Cola “Holidays are coming!”. Have you prepared a special holiday greeting for your customers? Sending a special message to your clients is an easy and effective way of engaging your customers with a personalised brand message.

So, from this article you will understand:

-  The importance of seasonal greetings and how this can help increase sales for your brand;

-  How global brands use holiday messages to increase brand awareness;

- How to create effective greetings for clients in social networks;

- Where you can find free ready-made posts for messages;

The importance of seasonal greetings and how this can help increase sales for your brand 

Firstly, greetings in social networks are a way of drawing attention to your product/service which allows you to continue to raise brand awareness, even during the holidays.
Sending a nice holiday message to your customers creates a positive image in the client’s mind and improves brand reputation. Sending a special holiday greeting allows the client to feel that you care about them, just like you would send a greeting to a friend or family member, it’s nice to treat your customers this way too. Treating your customers this way will help increase brand loyalty.
After receiving a greeting from you, your subscriber (could be a potential customer or existing customer) will be more attentive and willing to read your next posts, which means your next message or post could provide more valuable information for them with regards to the need for your product/service, ultimately increasing the need to purchase.

Many companies use seasonal messages as a way of giving subscribers a small holiday gift - discounts, free delivery, provide the product or service but also add value to their order which will encourage them to buy.

To highlight the above, here are a few inspiring examples of greetings from global companies:

This is how the well-known fast-food restaurant congratulated women on International Women’s Day, March 8, 1971. Although at that time we didn’t have social media or newsletters, this advertising campaign brought McDonalds enormous success and became a great talking point.

Mercedes greet their customers from Australia with national their national holiday message. Cultural awareness is important as it’s not always necessary to congratulate all customers on every holiday as some may not be relevant. Segment your audience and find a point of approach. For example, if you have a “Hunting and Fishing” store, you can congratulate your followers on social media with World Fisherman's Day:) 

Aside from their traditional Christmas Truck Tour, this is how Coca-Cola increase their sales before Christmas through brand awareness.

How to create effective greetings for clients in social networks

Prepare your holiday content in advance so you don’t end up writing sloppy content in a rush. Take care that the message is soulful and sincere, with an associative reference to the brand. For example, if you sell knitting yarns, wish your subscribers warmth and comfort in every home. In addition, do not forget about a colorful and bright image for the post. It’s easy to schedule your message on all social networks at once, using post schedulers: this way you will save yourself time, the greeting for your customers will be published automatically.

Add to the post a special bonus that will help followers to decide to buy your product. It may be some small gift that you attach to a purchase made on certain dates, a discount on a certain group of goods, free shipping, etc. 

We have a collection of ready-made greeting posts for the upcoming holidays in Solomoto «Content bank».

Just choose a post that you like and plan it in the «Manage social media pages/posts». It’s so easy!

So, greeting posts in social networks can increase customer loyalty, helps engage your followers, creates a positive message and support within communities and reintroduce potential customers to your brand.