Currently many companies do not have an account on Pinterest, however Pinterest is inspiring more than 250 million users per month worldwide. According to statistics, Pinterest users are more willing to spend money on purchases online (these can be any goods: from food and jewelry to furniture or luxury shoes). Pinterest users are actively looking for a specific idea or product, rather than thoughtlessly scrolling social feeds in search of something interesting. Therefore Pinterest is described as a visual search engine that drives direct traffic to a website, making it an easier way to increase traffic to your site than using social media platforms as a form of promotion. Of course, if you are new to Pinterest be sure to read this article, we will cover the following:
- How to get started;
- How to manage your profile for your business and what to pin;
- How to promote your company on Pinterest;
How to get started
Convert your personal account in Pinterest into a business account here is a link for further details. When you create a profile, keep it in line with your brand style and identity. Use the same name and logo, that you use in all other social platforms.
Create boards. Create a boards for specific products which you sell but also boards to inspire your customers with different products that would also compliment your products. For example, if you sell furniture, it can be boards with furniture for the kitchen, ideas for decorating a nursery, unusual furniture, furniture used by famous designers, interior ideas for styles, etc. In fact, you only need to start pinning, and then Pinterest will suggest more ideas for new boards - this is the magic of the Pinterest☺ 
How to manage your profile for your business and what to pin
After the account is created you’re good to go! - Remember to be as active as you can☺ Here are some tips to follow for using Pinterest:
- Manage the placement of your boards - place the boards that are most relevant to your business category at the top (boards can be swapped by simply dragging-and-dropping them);
- Pinterest does not have image restrictions, but in general, it is better to use vertical images. The most popular image size is 700x1200;
- Use images with several bright contrasting colors - these images attract more attention than single-color images. Data shows that red and orange images repin 2x more often than blue and faceless images are more popular by 23%;
- Write a description for all your boards, using keywords and don’t forget to set up the category for the board. You can collect keywords in the Search on Pinterest;
- Pin as often as possible. Preferably 2-3 times per day. This way your web traffic will increase. You don’t have time? It’s okay, use our tool and schedule publications even several months in advance.
- Write interesting and captivating text for your pins. The ideal number of words in the description is normally between 150-300;
- Be sure to repin other people’s pins, be active and interact with other users;
- If you have a channel on YouTube, you can directly upload your videos to your Pinterest profile for example auditory lessons and video instructions for your products;
- Create common boards with experts on the topic. This could be your colleague, who is knowledgeable in a particular area, or a well-known person in your industry;
- Ask your customers to add photo reviews of your products to the general board, you can even offer an incentive for the best review;
- According to statistics, pins published from 14:00-16:00 and from 20:00- 01:00 receive the most engagement, while pins published on Saturday have the most repins;
- Share your pins in other social networks, using the "Send" button - this will attract users to your account from your other social platforms;
- Connect Pinterest to your website or blog - this will give users the opportunity to save the most interesting materials/products from your website on their Pinterest account + will improve your recognition on this site. Here is how to equip your website with Pinterest.
How to promote your company on Pinterest
As we already said, Pinterest is good for sales, especially if you have an Ecommerce site.
In order to be efficient on Pinterest, you need to know your target audience well, use the same brand style in all pins and boards and most importantly, publish regularly. To ensure that users can get direct to your online store/website use Rich Pins
For example, on your Product Pins make shopping easier. Ensure that they include real-time pricing, availability and where to buy your product.
The App Pins show an install button so people can download your app without leaving Pinterest. More information.
Don’t forget to use standard promotional methods: put a Pinterest icon in the sidebar of the your website and tell clients and subscribers of your communities in other social networks about your account in Pinterest.