At the end of the year we made an important update – to add Pinterest on Solomoto.
In this article you will understand:

- how Pinterest works and advantages of this network;
- why you need a business account in Pinterest;
- how to use Pinterest on Solomoto;

Pinterest is considered a social network by many. However, this is not quite the case.
Typically the idea of social networks is for users to broadcast their experiences: photos of the food they ate for lunch, travel impressions and holiday greetings. Social networks are, first of all, for communication, like and experiences. In Pinterest, there are no “likes” - there is only an opportunity to save a picture on your board (pin it). Communication and comments under the pins in Pinterest are also minimal. Search Engine Optimization, keywords and response to popular user requests come to the fore. Therefore Pinterest is a visual search engine.

The most important element for businesses in Pinterest is that Pinterest is focused on the future or the idea of creating or doing. For example in Instagram or Facebook users typically see the end result of a product such as a photo of cake which has been made, however in Pinterest users come for the recipe of the cake and the visuals inspire them to take action to bake it. Therefore with Pinterest you can catch users when they only had a desire or idea and entice them to take action.

In addition, it’s quite easy to maintain a business account in Pinterest. You only need to register, to come up with a few boards, collections of images and add pictures to them with captions and tags.

Here is some reasons why you need business account in Pinterest:

- Pinterest inspires to purchase with more than 250 million users around the world. They are all your potential customers;
- users visit Pinterest in search of new ideas, that they can save on their own boards;  
- with your pins your potential clients can understand better, how your product/service will fit into their lives;

- Pinterest gives you direct traffic: using  special pins, you can publish your goods with descriptions and prices. Users can click on the pictures and immediately get to your website or online store;
- it’s much easier to get traffic through a Pinterest account, than any other social media;
- according to statistics, Pinterest users are ready to spend more money on purchases on the Internet.

Here is the statistics on the target audience of Pinterest:
- 60% of Pinterest users have children of five years old or younger;  
- 50% of millennials use Pinterest every month;
- 66% of pinners – women in 24 to 54 age gap;  

If your target audience is close to this and you work in B2C sphere it’s time to make Pinterest account!

Do you doubt that you will be able to set aside time to maintain one more social media? Solomoto will help you.  

How to use Pinterest on Solomoto?

Connect your Pinterest account to Solomoto, so you can:
а) obtain current statistics on the selected board in our «Online presence» tool.

б) plan and publish posts through «Manage social Media pages» and «Content Bank». This can save you time – posts will publish automatically and your Pinterest account will gain popularity.