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Set cost control

The maximum cost per action is the cost per action that the system will seek to achieve on average for your ad campaign. In other words, you designate an acceptable threshold of the cost of the action that will make ads profitable for you. This tool will help you to save on your budget while trying to maintain the average cost per action in line with your affordable costs.
For example, you set a maximum cost-per-click as 2 dollars USD, i.e. the price that you are willing to pay for clicks for the ad. This does not mean that each click on your ad will not exceed the cost of 2 dollars USD as you can lose a significant portion of the traffic. Instead, the system will strive to run ads to give you enough traffic by making the average value for cost-per-clicks across the whole campaign not higher than 2 dollars USD. Please note: In order for the average to reach the desired amount set, the campaigns needs to run for enough time to be optimized. Campaigns that run for 1-2 days, even with the cost control settings, can have results that go beyond the set limits. It is recommended to run ads for at least 3-5 days in order to achieve the desired effect of the cost control settings.